RUBY is a freshly independent, designer-owned, fashion jewellery and accessory label based in Sea Point – a quirky seaside ‘hood in Cape Town, on the south-western tip of Africa. It's a magnificent, inspiring, and cosmopolitan place to live, and work.
Our signature designs reflect this exciting fusion of contemporary global design with unique African jewels, craftsmanship, materials, skills and aesthetic.

The RUBY Collection

RUBY’s current range has been carefully curated to reflect various trends, colour palettes, rare metals, semi-precious gems and crystals that will appeal to all ages, backgrounds and markets. There are pieces suited to serious dress-up occasions; a fun night on the town; or work-friendly, all-day, every day wear.

(Please note that pieces composed of natural gems, crystals, semi-precious stones or unique beads may vary slightly from photographs - depending on availability.)